We paint the future with responsibility and sustainability.

Sustainable Varnishes and Paints
In a world where talking about sustainability has become common, at Irurena Group we prefer to prove it through action. Sustainability is not a trend for us—it’s a commitment that shapes how we work, think, and create.

That’s why, on the occasion of World Environment Day, we want to share how we’re moving toward a more responsible industry—from within.

What does sustainability mean to us?
It means reformulating our paints and varnishes with more eco-friendly criteria, optimizing our processes to reduce environmental impact, choosing more sustainable raw materials, and implementing continuous improvement policies that go beyond regulatory compliance.

Every department, every decision, every new development is also evaluated from this perspective. Because we know that sustainability isn’t achieved through a single action, but through the sum of many responsible choices.

Innovation and collaboration as drivers of change
At Irurena Group, we understand that sustainability is not an isolated effort, but the result of close collaboration with suppliers, customers, and technology centers. Our ongoing investment in R&D allows us to develop innovative solutions that address today’s environmental challenges—without compromising the quality and durability the industry demands.

We also work hand-in-hand with our clients to tailor our products to their specific needs, jointly promoting more responsible and efficient practices. This synergy is essential to accelerating the transition toward a more sustainable and competitive industrial model.

See it with your own eyes
We want you to see how we work. That’s why we’ve created this video to share our vision and some of the specific steps we’re taking to integrate sustainability into our day-to-day operations:

https://www.youtube.com/watch?v=FZ9eZPC5SUI

Sustainability that is formulated, applied, and communicated
We know there’s still a long way to go—but we also know we’re making progress. And we want to move forward with transparency, commitment, and consistency.

From our eco-friendly varnishes to our production processes, everything at Irurena Group is aligned with one clear purpose: to build a more sustainable, innovative, and conscious industry.